JOY
Visual Identity for a Pop Music Festival
JOY is a 10-week individual project to design a visual system and mobile experience for an ideal pop music festival at the University of Washington. The goal was to create a vibrant, inclusive, and student-friendly atmosphere where people can discover artists, connect with friends, and celebrate music together. Unlike commercial festivals focused on headliners, JOY emphasizes community and interaction.
Research & Competitor Analysis
Color
Wordmark
Icons
Zone In
Designing a Focus Tool for People with ADHD
Accessibility · Cognitive Load · Inclusive Design · Neurodiversity · Co-design
An inclusive browser-based focus tool designed to support people with ADHD in managing attention and reducing cognitive overload.
Led user research and co-design sessions with ADHD participants to uncover barriers to sustained focus.
Designed and prototyped a grayscale interface with flexible timers and gentle reminders to promote calm, self-directed focus.
My Role: UX Designer · Researcher
Led early-stage user research, synthesized findings through affinity mapping, and translated insights into the core product direction and interaction model.
Prototyped the full grayscale interface, flexible timer, and gentle reminder system using Figma.